As we embark on a new year and decade, Florists’ Review is pleased to present its ninth edition of “American Floral Trends Forecast,” the floral industry’s leading report on U.S. floral design trends. Launched in 2004, this biennial trends forecast continues to expand its platform as an information resource and inspiration wellspring for designers and the industry at large by anticipating consumer style preferences and buying behaviors.
To maintain the momentum and success of previous forecasts, AFTF consultants analyze the creative forces shaping and intersecting emerging trends across key verticals of fashion, interior design, chromatics, pop culture, world events, social media, music, technology, fine arts, entertainment, sports and travel. These observations and influences, when thoughtfully combined with changes and innovations in floral design and product supply, establish the foreseeable conditions and indicators that predict floral trends on the horizon. On these pages, you will be introduced to the four leading floral trends for 2020-2021: “Metropolitan,” “Promenade,” “Exploration” and “Terratory.” Each trend encompasses a solid foundational story of specific botanical materials, color palettes and design elements that articulate a distinct style and implied applications. The trend report and design interpretations are expertly curated byJ. Keith White, AIFDand his team of trends consultants, and it is generously sponsored by Accent Deocor, Inc., American Grown/Certified American Grown Flowers, d.stevens llc, Design Master Color Tool, and Smithers-Oasis North America